Take Filippa K – a Swedish fashion brand promoting clothing that meets the real needs of everyday life since 1993. As the company aimed to expand its presence in international markets like Germany and the Netherlands, it faced several challenges that threatened to slow growth.
By implementing website translation through GlobalLink, Filippa K found a solution that allowed it to cut localisation costs by almost 40%.
Let’s take a look at the common problems businesses face and see how GlobalLink can help solve them, allowing smoother expansion across multiple markets.
Three common pain points when expanding into new markets:
- Manual translation processes: Exporting and importing content for translation is time-consuming and inefficient, causing unnecessary workflow delays.
- UX limitations: Translations don’t always factor in character limits, leading to content that doesn’t fit seamlessly on your website.
- Inconsistent quality: Translated content can lack subject-matter expertise, tone of voice and consistency, and thereby disconnect with your brand’s messaging.
GlobalLink eliminates manual translation processes by automatically extracting content and sending it for translation. Translations are then shown on your site even before publication, reducing the risk of layout errors. In addition, specialist translators are selected for your particular industry and will follow specific instructions regarding tone of voice, keywords and other requirements.
Reduced localisation costs and faster turnaround times
With GlobalLink, Filippa K can easily translate and adapt its content for German, Swedish and Dutch markets. This means customers can engage with the brand in a language they are comfortable with, improving customer experience and loyalty.
By implementing the website translation tool, Filippa K successfully reduced localisation costs by almost 40%. This significant decrease will allow the brand to allocate resources more effectively while still maintaining high-quality translations.
Benefits of using a website translation tool
- Significantly reduces localisation costs through efficiency.
- Keeps brand message consistent across all languages.
- Quicker product launches and timely responses to market demands.
- Simplifies the localisation process, making it easier to reach diverse audiences.
- Integrates with any CMS, providing flexibility to support your existing systems without disruptions.
By effectively addressing common pain points, GlobalLink offers smoother market expansions and localisation processes at lower costs.
