Boost the reach and engagement of your marketing with Semantix. Communicate accurately with the right tonality in all your markets with efficiently localised marketing content, and improve efficiency with automated solutions. When communicating in multiple languages, it’s important to retain not only your tone of voice and your brand personality, but also the unique terminology that makes you special in the eyes of your audiences. Preserving and transferring these elements is a key aspect of a successful relationship with a language service provider. Fortunately, it’s something we’re quite good at.
We speak your language, and your customers’
A big part of marketing is telling stories that impact the way a customer relates to a product or service. And, as the saying goes, how you tell the story is as important as the story itself. We understand the importance of localising your content to make your stories memorable for all the right reasons in all your markets.
Which service do you need?
The services most frequently used by our customers to ensure the right tone of voice and terminology:
Find your fit:
When do you need a creative service?Translation
The process of transferring a text from one language to another while maintaining the original message and communication.Copy adaptation
Adapts the text to the local market's target audience and culture – far from a verbatim translation of the source text.Transcreation
Recreation and full market adaptation of a source text to optimize impact and relevance for the target audience in the local market.Copywriting
Writing advertising and marketing copy from scratch in one or more languages, with unique content tailored to the local target group.
Strictly faithful to the source
Translation
Copy adaptation
Content adapted to local target audience and culture
Transcreation
Recreation of source copy in target language to convey the same concept or idea
Copywriting
Content creation from scratch based on brief
Performed by translator specialized in required field
Translation
Copy adaptation
Performed by linguists specialized in marketing and required subject area
Transcreation
Performed by native in-market copywriter
Copywriting
Performed by native in-market copywriter
Support from machine translation, translation memories and glossaries
Translation
Copy adaptation
Transcreation
No
Copywriting
No
Considers local target audience and culture
Translation
No
Copy adaptation
Transcreation
Copywriting
Considers visual aspects
Translation
No
Copy adaptation
Transcreation
Copywriting
Delivery type
Translation
One target text option provided
Copy adaptation
One target text option provided
Transcreation
3-5 unique options with back-translations and rationale
Copywriting
Copy delivered in drafts for evaluation
When do you need a creative service?
Our creative services are well suited to marketing materials such as ad copy, headlines, website copy, landing pages, social media, slogans and tag lines. Use a creative service if:
The preferred marketing style differs between markets
There are cultural differences to be taken into account
Your offering differs between markets
You are using creative writing techniques
There are local nuances in the source text
You are using humour as part of your marketing message
Maintaining your tone of voice
With Semantix as your partner, your intended brand communication is ensured in all your markets
There’s a host of services to help take your content to the next level in any language or market. From creating a style guide and preserving or adapting your tonality across languages, to consistent global product roll-outs through our terminology management services.Contact us now
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Copywriting, content creation and transcreation
Your brand voice should be at the heart of all your communications, and regular translation might not capture that tone. We ensure your brand personality is intact across all channels.
72%
consumers are more likely to buy a product with localised information.
Common Sense Advisory study 2012
“For us, translation is a necessity, so we can communicate with each market in its local language.”
Subaru NordicLearn more
Multimedia solutions
Multimedia solutions
Voice-overs or subtitles to deliver your message effectively to a global audience
The success of your online marketing and social media videos is down to reach and audience engagement. Our experts ensure that your brand voice is consistent in every language.
Our revolutionary, cloud-based technology platform provides an easy and cost-effective way to localise and manage all creative media.
Our range of multimedia services
Subtitling
Subtitles in the language your audience understands, created using your brand voice and unique terminology.
Read moreVoice-overs
Multilingual voice-overs make sure your audience hears your message clearly – no matter what language they speak.
Read moreTranscription
Audio converted to text in any language means your material can be accessed and understood by a global audience.
Read more
Localise and optimise your Amazon content
Whether you’re completely new to Amazon or looking to expand into the Nordic market, Semantix helps you succeed.